Darklight is a global photography brand at the fore-front of visual culture, linking art & commerce through curating, commissioning & consulting. The founders Sarah and Mimi self-describe as polar opposites — one who loves ‘light’ aesthetics and the other ‘dark’. The brief was to craft a visual identity that would encapsulate this duality. In giving this concept a visual form it was key to play on dramatic juxtapositions — of light and dark, of sophistication and of simplicity, of boldness and of subtlety.