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Most recently I’ve been working as a freelance designer and illustrator, with contracts at Apple and Yoto (childrens’ screen-free audio player). Previous to that I have worked both in-house and in an agency. In agency I worked across branding, design and strategy for a range of clients big and small (from innocent, Amazon and Heinz to small tech and wellness start ups). Whilst in-house I was involved in looking after everything from digital to print; from big campaigns to day-to-day asset creation. In particular I helped develop and grow their brand illustration library. 

I have a background studying languages and literature, as well as experience working in advertising, and for a photographer and illustrators’ agents.

Like any good designer, I am passionate about creating concept-driven work, informed by meaningful brand strategies, with visuals that don’t just look nice, but work well to communicate meaning and can stand the test of time. Unlike every designer, I have a diverse, multi-cultural and multi-industry experience in high pressure environments both academic and practical. I enjoy using my head as much as my heart when I create.

I am always keen to keep pushing my learning, and to keep creating better and better work. Thank you for taking the time to look at my work. I hope you enjoy it! 

Alice x