A father daughter duo decided to take on the epic Marathon des Sables to raise money for Unicef. A formidable 6 marathons over 6 days, it was important to create a striking identity that reflected the enormity of the undertaking and help raise funds and awareness in anticipation of the race. I based the logomark on an abstracted version of a footprint in a series of 6, reflecting the 6-day-6-marathon aspect of the challenge. The simple pattern of the design could be used across a range of digital and print collateral, giving the team a distinctive and recognisable mark.